Lecturers
Ing. Zdeněk Hašek
Department of Marketing Communications
Kontakt
Ing. Zdeněk Hašek
Department of Marketing Communications
Contact
Position
Lecturer of Introduction to Strategic Brand Management
Vyučované předměty
Introduction to Strategic Brand Management, Marketing Essentials
Career history
– Marketing consultant, trainer and lecturer of Bachelor programmes in the Marketing sphere
– Real estate professional in OK Real Estate
Professional orientation
Mr Hasek is a marketing consultant, university lecturer and real estate professional with more than
20 years of experience in corporate marketing, mostly as the head of the department. Mr Hasek has
worked in 6 industries: alcohol, automotive, electro, media, retail and ecommerce for brands such as
Johnnie Walker, Becherovka, Toyota, Tefal, National Geographic, ETA, Marks and Spencer and Alza.cz.