Lecturers

Dr. Jiří Zelený

Department of Social Sciences

Kontakt

zelenyj@pscc.university

Dr. Jiří Zelený

Department of Social Sciences

Contact

zelenyj@pscc.university

Position

Lecturer of Media Sociology and Psychology

Vyučované předměty

Media Sociology and Psychology
Specifics of advertising industry

Career history

– Assistant Professor at Prague School of Creative Communication

Professional orientation

Jiří Zelený, PhD, is an assistant professor and researcher of agricultural and consumer economics using sociology, econometrics, and sensory evaluation. Dr Zelený has been a member of many research project teams and published more than 30 scientific items, of which many are indexed and cited in Scopus and Web of Science databases. He has been awarded by the Institute of Food Products Marketing in Australia and by The Czech Minister of Agriculture for his research activities. He gained professional experience in the USA, Australia, Israel, and many European countries.

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