Creative Marketing and Communication
Creative Marketing and Communication Programme (Code: B0414P180006)
We teach creative marketing as a real-world craft. Our graduates understand the full picture of content creation and management, master the principles behind marketing strategies, and know how to turn theory into practice. Working in close collaboration with industry partners, our students learn from real briefs, real brands, and real challenges. Our creative marketing and management degree will secure you an exciting role in marketing, communications, PR, or advertising.
Year 1
In your first year, you’ll discover what drives audiences, brands, and media — and how they all connect. You’ll explore the psychology and sociology behind media, learn the essentials of marketing and online communication, and understand how brands are built and managed in today’s creative industries.
Year 2
In your second year, you’ll create campaigns that work. You’ll dive deeper into brand communication, consumer behavior, and digital storytelling, exploring how creativity and strategy come together. You’ll master content creation, visual strategy, and media planning, Through industry collaborations and real briefs, you’ll start building your professional portfolio and confidence as a future marketing leader.
Year 3
In your final year, you’ll bring together everything you’ve learned to define your own creative and professional identity. Courses in business development and production in the creative industries will prepare you to launch your own projects or step into leadership roles within agencies and studios.
In your first year, you’ll discover what drives audiences, brands, and media — and how they all connect. You’ll explore the psychology and sociology behind media, learn the essentials of marketing and online communication, and understand how brands are built and managed in today’s creative industries.
In your second year, you’ll create campaigns that work. You’ll dive deeper into brand communication, consumer behavior, and digital storytelling, exploring how creativity and strategy come together. You’ll master content creation, visual strategy, and media planning, Through industry collaborations and real briefs, you’ll start building your professional portfolio and confidence as a future marketing leader.
In your final year, you’ll bring together everything you’ve learned to define your own creative and professional identity. Courses in business development and production in the creative industries will prepare you to launch your own projects or step into leadership roles within agencies and studios.
Why should you apply?
Ready to learn how to blend of brand management, content creation, visual strategy, and new technologies — all through hands-on projects based on real industry briefs.
You’ll master the tools of modern marketing and learn how brands communicate across digital and creative platforms. From your first year, you’ll build strong presentation skills, explore creative methods, and understand how ideas turn into campaigns that move people.
By graduation, you’ll be ready to manage brands, lead teams, and create strategies that connect creativity with business impact.
This is the right programme for you if you want to be a:
- Marketing Manager
- Digital marketing manager
- Social media manager
- Content creator
- Account Manager
- Creative Director
- Event manager
Head of specialization:
Dr. Jiri Zeleny