Lecturers
Dr William Pattison
Kontakt
Dr William Pattison
Contact
Vyučované předměty
Lecturer of Introduction to Marketing Communication, Intermedia
Performance, Management in Creative Industry
Career history
– Founder and Director of Marketing Prague
– Professor of Bachelor, Master and MBA programmes in the Marketing sphere
Professional orientation
Dr Pattison is a Professor, Marketing Director and International Business executive with extensive experience in CEE countries. Establishing his company, Marketing Prague, Dr Pattison is an expert in digital marketing, online advertising, lead generation and influencing businesses to go viral. Using a variety of engaging, energetic and practical teaching techniques, he leads business strategies to design and empower their brand identities.