Lecturers
Dr. Jiří Zelený
Department of Social Sciences
Kontakt
Dr. Jiří Zelený
Department of Social Sciences
Contact
Position
Lecturer of Media Sociology and Psychology
Vyučované předměty
Media Sociology and Psychology
Specifics of advertising industry
Career history
– Assistant Professor at Prague School of Creative Communication
Professional orientation
Jiří Zelený, PhD, is an assistant professor and researcher of agricultural and consumer economics using sociology, econometrics, and sensory evaluation. Dr Zelený has been a member of many research project teams and published more than 30 scientific items, of which many are indexed and cited in Scopus and Web of Science databases. He has been awarded by the Institute of Food Products Marketing in Australia and by The Czech Minister of Agriculture for his research activities. He gained professional experience in the USA, Australia, Israel, and many European countries.