Communication Design
Visual Arts Programme (Code: B0211P310008)
Tell powerful stories through images, design, and ideas. This program merges graphic design, photography, concept creation, and brand identity into one creative journey. Students will learn how to develop strong visual concepts and transform them into compelling campaigns, editorials, visual narratives, and multimedia projects.
Students learn to develop their own artistic voice. They are taught not only to create, but also to think critically – about the medium, society, and the ethical aspects of creative work.
Designed for those who wish to create everything from logos, posters and book covers to websites, campaigns, videos and services. The program equips students to use design as a powerful tool for influencing perception, motivating action or behavioral change.
Year 1: Foundations and ToolsYear 2: Concepts and ContextsYear 3: Integration and Professional Practice
Year 1: Foundations and Tools
Introduction to design principles, composition, color theory, typography, and digital imaging. Development of practical skills in Adobe Illustrator, InDesign, and Photoshop. Studio practice in photography and video, graphic design, and visual communication.
Year 2: Concepts and Contexts
Advanced study of branding, editorial design, and communication strategy. Experimentation with motion graphics, photography, video, and web design from a storytelling perspective. Courses in visual culture, semiotics, and design thinking that deepen conceptual understanding.
Year 3: Integration and Professional Practice
Independent creative and research projects connecting the theory of image and design theory with real-world applications. Workshops and collaborations with external partners on campaigns, identity systems, or multimedia projects. Preparation of a portfolio and final bachelor project presented publicly.
Introduction to design principles, composition, color theory, typography, and digital imaging. Development of practical skills in Adobe Illustrator, InDesign, and Photoshop. Studio practice in photography and video, graphic design, and visual communication.
Advanced study of branding, editorial design, and communication strategy. Experimentation with motion graphics, photography, video, and web design from a storytelling perspective. Courses in visual culture, semiotics, and design thinking that deepen conceptual understanding.
Independent creative and research projects connecting the theory of image and design theory with real-world applications. Workshops and collaborations with external partners on campaigns, identity systems, or multimedia projects. Preparation of a portfolio and final bachelor project presented publicly.
